THE WAR OUTSIDE

World building for Fanum’s WLTS launch, built to feel owned, not rented. The work centered on creating repeatable language and a lived in tone that fans could recognize instantly. The anchor was “TROUPE,” a code for brotherhood, grit, and tactical energy that shaped the visuals, the objects, and the story. The rollout included a 35mm short film, “The War Outside,” made to stand on its own and carry real texture.